You’d be hard pressed to find a GI Joe fan that didn’t want to be part of the Joe team as a child playing in the backyard. Able to join Snake Eyes, Duke, Roadblock, or Scarlet on yet another mission to crush those pesky Cobra forces! Well, in 1987 Hasbro did just that. If you were able to bug your parents enough to give you 9.00$ plus 2 Flag Points, then “Now, YOU could be the next Joe!” Every kid got the same figure, which itself was put together from existing figure parts, but the one sheet file card was totally personalized by you via the order form.
The order form allowed a kid to name his character, assign him traits, abilities, and his personality which would then be computer typed by Hasbro and was packaged along with your Steel Brigade figure. The figure would arrive inside a bag along with his handy backpack, rifle, and a Steel Brigade patch.
I have to admit that I never added Steel Brigade into my collection as a kid and I can’t recall exactly why. I knew of the figure because I recall seeing him at a friends house but, never bothered with him after that- despite the Steel Brigade promo running for a few years with different variations to the figure. As an adult, I knew the day I obtained this figure was going to be a special day, and oh was it ever! I paid 80$ shipped on ebay for my figure, a bit steep I know, but I didn’t flinch a bit. A few days later I received a small box from the postman and I was 10 years old all over again. Opening the box and retrieving the bagged figure was a grand experience as I finally had my very own GI Joe character. This little figure represented ME as a GI Joe! The 10 year old deep down squealed with joy. I must have sat there and admired that little piece of plastic for a good 10 minutes.
I carefully opened the bag and marveled at the patch, and examined the practically new figure. Other than needing a new O-ring, the figure was in great shape. The paint job on the figure isn’t perfect as he has some runs here and there but not enough to bother me, I think they add “character” to the little guy. To think that this little figure sat in that baggie waiting for me for 25 years! The thought still amazes me. I can say with certainty that 80$ will not be the most I’ll ever pay for a vintage piece, but as far as sentimental value- well, Steel Brigade is right there at the top of the GI Joe heap.
Although I never got to “officially” fill out an order form and go through the process of creating my own character, I’d like to think that 10 year old me would have named his Steel Brigade figure Special Forces Agent “Cover Fire”
Thanks for joining me on this very special Figure Profile. It was an extreme pleasure to both write and photograph this entry and I sincerely hope you enjoyed reading and maybe even brought back some Steel Brigade memories of your own. Till next time, Cya!
“More Team Members On The Way!”